Planning and Research Services

Beacon provides custom analytical and research services for our clients which help our clients make fact-based marketing decisions. Our Principals have a combined 60 years of experience in planning and executing marketing and research projects across a wide range of industries - and we apply that experience to help you grow your business.

  • Since its formation in 1993, Beacon Marketing Group, Inc. has developed and executed successful consumer and business-to-business marketing programs for a wide array of national and regional clients.
  • We are members of the national chapters of the Data Marketing Association (DMA) and the Insights Association (formerly the MRA) and are guided by those organization's policies regarding ethical practice and privacy.
  • At Beacon, our principals are the engagement leaders for all of our consulting projects. We have a combined fifty years of experience in planning and executing marketing projects across a wide range of industries, and we apply that experience to help you grow your business.
Data Marketing & Analytics
Insights Association Member
Phil Kening
Principal

Phil is a marketing executive who brings a strong strategic focus gained from combining 25 years as a consultant and researcher with 12-plus years in a senior-level marketing capacity for Fortune 100 companies in consumer packaged-goods and the hospitality industry. Phil teaches marketing classes at Stockton University and in the Food Marketing program at St. Joseph's University.

George Latella
SVP Business Development

George is a seasoned executive with 23 years of senior level sales and marketing experience in consumer packaged-goods. He has developed products, programs and people to solve problems of trade customers and their consumers. George is a thought leader and currently teaches undergraduate and graduate classes in the Food Marketing programs at St. Joseph's University.

Phil is a marketing executive who brings a strong strategic focus gained from combining 25 years as a consultant and researcher with 12-plus years in a senior-level marketing capacity for Fortune 100 companies in consumer packaged-goods and the hospitality industry. Phil teaches marketing classes at Stockton University and in the Food Marketing program at St. Joseph's University.

George is a seasoned executive with 23 years of senior level sales and marketing experience in consumer packaged-goods. He has developed products, programs and people to solve problems of trade customers and their consumers. George is a thought leader and currently teaches undergraduate and graduate classes in the Food Marketing programs at St. Joseph's University.

Services

Marketing Consulting
Making complex data seem simple across a wide range of industries! Read More
Marketing Research
Effective and efficient methods to get the information you need fast! Read More

Marketing Consulting

Our consulting clients hire us because we are able to make the complex seem simple and because we deliver on-time and on-budget. We use data to support our recommendations and insights and are well-versed in most analytical techniques.

While we have deep experience and ties in all sectors of the Food Industry, we have significant experience in other industries as well:

 Financial services
 Automotive
 Computer services
 Education
 Energy
 Housing
 Telcom
 Healthcare
 Equipment manufacturing

At Beacon, our principals are the engagement leaders for all of our consulting projects. We have a combined fifty years of experience in planning and executing marketing projects across a wide range of industries, and we apply that experience to help you grow your business. Plus our teaching background ensures that we are always current on trends and are able to clearly communicate complex ideas.

Team Planning Sessions

Beacon’s Planning for Growth process uses proven team techniques to help you create solutions you can actually implement with the buy-in from those charged with execution. The BMG team of Phil Kening and George Latella work with your team to identify realistic growth opportunities and then tap into your team’s creativity to generate actionable ideas.

“The Beacon team is superb: they come up with creative yet cost-effective ideas to help us grow, map out strategies to help us accomplish the ideas, and then deliver on time and on budget.”
—Sodexo, USA Sr. VP

Learn more about Marketing Consulting. Download our brochure.

Marketing Research

Beacon Marketing Group can help you identify the most effective and efficient method to get the information you need. Most importantly, our experience as marketing managers gives you insightful interpretation of the results to help you take the right action. We are experts at using data to make fact-based recommendations.

 Understand Buyer Behavior
 Identify Trends
 Evaluate Opportunities
 Actionable insights

Types of Studies

 Customer Satisfaction
 Employee Surveys
 Concept Tests
 Target Profiling & Segmenting
 Awareness, Trial & Usage
 Tracking Studies
 Focus Groups

“The seasoned executives at Beacon have a strong strategic background which makes their analysis and recommendations more helpful and actionable than the average firm.”
—Krispy Kreme COO

Learn more about Marketing Research. Download our brochure.

Our Clients

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