Our Team Profile
Phil Kening, Principal

Phil is a marketing executive who brings a strong strategic focus gained from combining 18 years as a consultant and researcher with 12-plus years in a senior-level marketing capacity for Fortune 100 companies in consumer packaged-goods and the hospitality industry.

Phil teaches marketing and advertising classes at Richard Stockton College and is a frequent guest lecturer at other business schools. He has a B.S. in Journalism and an M.B.A. from Southern Illinois University.

Phil directs client services for Beacon.

George Latella, SVP Business Development

George is a seasoned executive with 23 years of senior level sales and marketing experience in consumer packaged-goods. He has developed products, programs and people to solve problems of trade customers and their consumers.

George is a thought leader and currently teaches undergraduate and graduate classes in the Food Marketing programs at St. Joseph's University.

He has a B.S. in Marketing from Drexel University and an M.B.A. from the Haub School of Business at St. Joseph's University.

Rid Francisco, Creative Director

Rid has 28 years of experience developing and designing both advertising and collateral support programs for a wide variety of clients. He has received numerous regional and national creative awards for his advertising and graphic design. Rid is responsible for overseeing all Beacon creative development from strategy and concept through finished production.