Today more and more marketers are using e-mail as a way to communicate with customers and prospects. In many cases, response rates for e-mail solicitations rival that of direct mail - but cost much less. Available technology makes it easy to track sales, open and click-through rates so that you know how the campaign performed.
In certain business-to-business situations, e-mail is the preferred way that clients wish to communicate with vendors. Let Beacon use its expertise to make your e-mail campaign more effective.