Wednesday, December 23, 2015

2015: Mail Still Isn’t Dead!

Well into the digital age, mail is still a major media choice for marketers. Total mail volume is down about 25% from its pre-recession peak in in 2006, according to the USPS Postal Facts report.  Most of that decline is due to less use of first class mail by both individuals and companies.  That being said, in 2014, 155 billion pieces of mail were sent, generating  $67 billion in revenue for the USPS.

Volumes for standard mail, formerly known as bulk mail or marketing mail remains virtually unchanged since 2010.  In 2014, businesses mailed over 80 billion pieces to over 153 million addresses.  Clearly, for many companies mail still remains a viable marketing tool well into the digital age.  According to a recent Direct Marketing Association (DMA) report, 77% of companies use some form of direct mail to their customers and 73% send direct mail to prospects.

Postal Facts 2015, United States Postal Service

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Categories:   Advertising | Direct Mail
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