Sunday, September 26, 2010

Direct Marketing, Social Media and E-Commerce Class at SJU

This Friday and Saturday I had the pleasure to co-teach a class for St. Joe's Exec MBA in Food Marketing program with George Latella.  Over the next few weeks I'll publish a series of posts highlighting content from the class and our speakers.  I found this a very stimulating two days, and it was a pleasure working with the 30 food industry executives who signed-up. 

Our speakers were Jeff Greenhouse, who spoke about successful Social Media tactics used by food marketers. Chris Malone, from Relationship Capital Group, who enlightened us on the exciting "Warmth and Competence Model" which shows tremendous promise for brand marketers.  Eileen Acello and John Adams spoke about how important it is to be able craft messages for Social Media campaigns and shared some great examples of how their company, Acello Media, uses writing skills developed in broadcast journalism to create the relevant content needed for successful social media campaigns.


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